My follow-ups to South By Southwest are getting shorter and shorter each year. Mostly this is because what you read elsewhere would be repeated. The folks are the reason for attending and four days at one conference means many opportunities to meet people informally.
In Six Words
Here are my six-word synopses of the most memorable sessions and events I attended
Design is in the Details:
Just throw stuff together; magic happens.
Getting Unstuck From Desktop to Device: Still many hairy mobile development challenges.
ABX Bowling / Team VCWear: Dollarsign eyes belie Andrew's genuine kindheartedness.
General Theory of Creativity: Creative magic in associating two things.
Great Design Hurts: Common request - I want a pony.
Godbit Dinner: Wonderfully talented folks all around me.
Design Eye for South By: Design rationale will follow; trust us.
Emotional By Design: Appeal to all your users' senses.
30 ways to delight your users: Users want to rock; be helpful.
Designing for Freedom Every product decision impacts user freedom.
Scalability Boot Camp: Add hardware now, software redesign later.
WASP Annual Meeting: What should we focus on now?
Video Blogging from Iraq: Entire squad watches fellow soldier's surgery.